Ingredient preferences
List desired ingredients and any ingredients you prefer to avoid. Explain why each preference matters to your audience.
LANTHOME / Semi Custom
A Familiar Starting Point. Your Own Direction.
Have a base product in mind, but want a different direction? Share the ingredients, fragrance, texture and packaging preferences that matter to your haircare brand. Together, we can define which adjustments to explore.
Starting pointA selected base
Your focusTargeted changes
Next stepScope review
MAKE IT YOURS
What Would You Like to Personalize?
Fragrance & sensory feel
Describe the scent direction, consistency and finish you want. A clear reference makes a preference easier to discuss.
Packaging & application
Note how the product will be used, dispensed and stored. Include your preferred container and pack size.
THE PROCESS
Develop Your Selected Product Direction
Choose a base to discuss
Identify the haircare category and selected sample. Explain what already works for your brand and what you would like to change.
Define the adjustments
Prioritize your requests. Ingredient preferences, scent and texture changes need to be considered together, with feasibility confirmed for the chosen product.
Review samples and next steps
Keep feedback linked to the agreed brief. Discuss the revised direction, packaging and production requirements before confirming your project.
YOUR PROJECT, YOUR PRIORITIES
Keep the Base and the Changes Clearly Defined
For each sample, separate what you want to keep from what you want to adjust. For example, you may like a conditioner’s consistency while wanting to discuss a different scent direction. This gives the team a practical basis for reviewing scope.
Contact UsSemi Custom Questions
Select a question to view the answer.
Can every requested adjustment be made?
Feasibility depends on the selected base and the proposed changes. Confirm the options with the team before treating an ingredient, texture or fragrance request as part of the final specification.
When should I consider Custom instead?
If your concept needs a substantially different formula direction, use the Custom brief to explain the full product goals. The appropriate pathway can be discussed after review.
How should I organize sample feedback?
Use the sample name, a short observation and a specific requested change. Rank your priorities so the next discussion focuses on what matters most.
What are the quantities, costs and lead times?
These are confirmed for your selected products and project scope. Include your planned quantities and preferred launch window in your brief so the team can discuss the available options.
LET’S TALK HAIRCARE
Your Next Collection Starts with a Conversation.
Tell us about your brand, products and priorities.