An original concept
Bring a new haircare idea with clear performance and sensory goals. Discuss the development approach and feasibility with the team.
LANTHOME / Custom
Start with Your Haircare Vision.
Build a project brief around your own product concept. Share the performance goals, application experience and packaging direction you want to explore with LANTHOME for your OEM / ODM collection.
Starting pointYour product brief
Your focusA distinct concept
Next stepProject discussion
MAKE IT YOURS
Three Starting Points for the Conversation
A product reference
Use a reference to explain the feel or application you like. Describe the qualities that matter for your own product direction.
Your existing formula
If you already have a formula, outline the available specifications and documentation so the team can review manufacturing suitability and next steps.
THE PROCESS
Turn the Concept into a Working Brief
Describe the product
Define the haircare category, target user, use occasion and the experience you want to create.
Review the development scope
Discuss formula direction, sample needs, packaging and the requirements of your destination market.
Evaluate and refine
Review proposed samples against your priorities and document feedback before agreeing on the next version.
Confirm the project details
Review specifications, artwork, quantities, testing requirements and timing together before production planning.
YOUR PROJECT, YOUR PRIORITIES
A Clear Brief Makes the Discussion More Useful
Describe your must-haves and areas where you are flexible. Include your target market, packaging ideas and intended range. If you have a product reference, explain which qualities it illustrates. Start with a project summary; detailed technical material can follow after discussing how it should be shared.
Contact UsCustom Questions
Select a question to view the answer.
Do I need a finished formula to start?
No finished formula is needed for an initial project discussion. A clear concept, category and list of priorities will help the team understand the direction you want to explore.
Can I discuss an existing formula?
Yes. Begin with a summary of the product and the documentation you have. Manufacturing suitability and the information needed for review are confirmed for each project.
How are development and testing requirements agreed?
Share your intended market, packaging and product goals. The review should establish the development work, sample stages and relevant evaluations before you approve the scope.
What are the quantities, costs and lead times?
These are confirmed for your selected products and project scope. Include your planned quantities and preferred launch window in your brief so the team can discuss the available options.
LET’S TALK HAIRCARE
Your Next Collection Starts with a Conversation.
Tell us about your brand, products and priorities.