Start with how the product is used
Think through where the product will be used, how it will be dispensed and how much is applied at a time. These questions help you compare bottles, pumps, jars and tubes without choosing on appearance alone.
Create a family resemblance
Choose a small set of visual elements to repeat across the range: typography, color, label proportions and product naming. Make the category name easy to distinguish so a shampoo and conditioner are not confused.
Prepare artwork after pack selection
Use the confirmed packaging dimensions when preparing labels. Keep text editable and collect the product-specific information that needs review. Final label content and any market-specific requirements need to be checked before printing.
Review the complete pack
Evaluate the formula and packaging together before making a final choice. Ask about compatibility, filling, closure and shipping considerations for the selected combination. Keep approved versions and revisions clearly identified.